Mar 05 2009

Successful Wine Marketing

Published by under Wine Books

Successful Wine Marketing explains the principles, logistics, and strategies of wine marketing and sales, helping any winery or distributor understand the market, find a niche, and develop a successful plan. Full of descriptions, tips, and real world examples from both wine and business experts, this book distills the lessons and practical knowledge that come out of the highly regarded University of California at Davis short course, given each summer in conjunction with the Office international de la vigne et du vin (OIV). From the basics of understanding the wine consumer, the marketplace, and trends; to developing strategies through category management, design, and positioning; to understanding the legal environment and distribution chain, 'Successful Wine Marketing' is the first publication to provide sound, practical information on both wine and business. Completely up to date, with information on Internet marketing, small winery strategies, and so much more, 'Successful Wine Marketing' is a necessary and valuable resource for small and large wineries, wine consultants and distributors, enology departments and associations, trade associations and agents, short courses and professional development courses, graduate and undergraduate wine marketing courses, and some wine retail outlets.

Customer Review: Outstanding resource for anyone in Wine marketing

As a beginner in the wine business I found the examples in the book to be fantastic. The ideas and concepts used by very successful companies is of value to newcomers like myself and I am sure to old hands at the wine game. It has helped our business to no end.

Customer Review: Successful Wine Marketing

this book I guess is quite handy for people who wants to entry wine business. It covers a lot of marketing concepts and lots examples.

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Mar 05 2009

White Wine Vinegar "Grand Cru"

Published by under Wine Gourmet

This is White Wine Vinegar "Grand Cru" in Bottle of Delouis Fils (France).

Customer Review: the greatest beverage in the world, move over water

I love drinking this wine is taste good. Most of the time when I'm drinking it it's when I'm celebrating something like my birthday or a person that I hate got killed. This wine was made from grapes.

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Mar 04 2009

Let’s Open a Bottle: My Journey Through the Spanish Wine Revolution

Published by under Wine Books

Spain and its wine. An English teacher and a mission.

So begins Let's Open a Bottle - an original, fascinating and humorous look at the Spanish wine revolution. The author, a U.S expatriate living in Madrid for the past fifteen years, takes the reader on his personal journey to search out a three-thousand-year-old tradition undergoing a veritable turnaround of the likes never seen before. Along the way he shares with us an entertaining array of characters and scenes that represent the inseparable bond between a culture and its most venerated drink.

You will travel the diverse countryside that is the Iberian peninsula, visit all the major wine regions and many minor ones as well, and you will discover the great wines emerging from this land.

But there is more in this book for you than just Spanish wine and the revolution. You will also read about the bones beneath the cathedral of Santiago de Compostela, the current state of the wild boar in Murcia, what ingredients go into the stew Cocido Madrileño, why some highways are toll roads, what tallar means in the language of Catalan, where the country's best haunted house is, how the author nearly sold his soul to a tailor and much, much more.

Let's Open a Bottle will appeal to the wine enthusiast as well as the novice; the avid traveler or those looking to take their first adventure to Spain. Or anyone looking to read a good adventure story. This book is fun, easy to read and filled with charm and wit. Open it up and see or yourself.

Customer Review: A wonderful, detail-packed read for any interested in Spanish wines and wine region history

LET'S OPEN A BOTTLE: MY JOURNEY THROUGH THE SPANISH WINE REVOLUTION takes readers to Spain along with the English teacher/author, who considers the Spanish wine revolution. Murdock is an expatriate living in Madrid the past fifteen years: his background lends to a blend of memoir and travelogue which brings readers into the heart of Spanish wine country politics and winemaking tradition. Travel tips include listings of regional wineries, specialties, and recommendations for destination-bound wine fans. A wonderful, detail-packed read for any interested in Spanish wines and wine region history.

Diane C. Donovan, Editor
California Bookwatch

Customer Review: Uniquely entertaining

Books on Spanish wine are difficult to find, good books on Spanish wine are rare and books such as Brian Murdock's are unique. Not only is it up-to-date and thorough but it blends a current knowledge of the Spanish wine industry with insights into Spain's history and culture. Robert Parker (aka God), the world's leading wine critic, has said of Spanish wine that,"Spain has done an outstanding job of maintaining respect for its traditions of the past and also looking forward to the future." This wine revolution is perfectly captured in Murdock's book.
However, this is not just a (well above) average reference book on Spanish wine regions and their wines. This book is far more. It is a personal journey, literally, among the highways and byways- most Spanish wineries are on byways- where the author talks to a wide cross-section of individuals involved in wine-making. This allows the reader to hear the voices of those actually making the wide variety of quality wines which Spain is now producing.
In this personal account the author's acute perceptions, deep knowledge, wit and sheer passiopn of and for Spanish wines burns through. At the end of this excellent read Murdock modestly states that he is no 'expert' but '...after a helluvah lot of work, I also should know what I am talking about.' Indeed he does.
As a wine merchant based in Spain and having visited many of the same places and tasted the same wines as the author I can bear witness to its accuracy and insight. This first-class book will appeal not only to all those who wish to explore Spanish wines but also ita charming people and rich culture.

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Mar 04 2009

White Wine Vinegar

Published by under Wine Gourmet

The house of Delouis was born in 1885, with the purchase of a vinegar factory in Limoges, France, and they have produced high quality vinegar products ever since. Based on a tradition of Natural Quality, that is no additives, preservatives or artificial flavors aggregated, Delouis produces some of the finest vinegars out in the market today. This superb vinegar is distilled from the finest white wines of the region, which are then bottled after being aged in casks to produce a high-quality, fresh, and perfumed condiment.

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Mar 03 2009

Windows on the World Complete Wine Course: 2009 Edition

Published by under Wine Books

Windows on the World Complete Wine Course is simply the bestselling wine book in North America—it’s a classic. In addition to retaining the expanded 60-page section on “101 Wines You Should Know,” from last year, the 2009 revision will include 16 pages of quizzes (two at the end of every chapter) to test readers on how much they’ve learned—just as if they were in Kevin’s class. Those who use the book as an actual course will find this enormously helpful, and a great challenge for testing their knowledge of wine fundamentals. Of course, all wine lists and labels, vintage charts, and trend reports will receive a complete update, too.
As always, Zraly organizes his wines by region, from simple to complex, beginning with white wines from France, the U.S., and Germany; he moves on to the red wines of Burgundy and the Rhône, Bordeaux, the U.S., Italy, Australia, Argentina, and Chile; and concludes with champagnes and ports. By following Kevin’s order, readers will experience the best wines and the wide diversity of taste, style, region, and country. It’s not only a comprehensive and bargain-priced hands-on wine education, but a superb catalog from which to start a wine cellar or find a bottle appropriate for any occasion at any price.
This unequaled volume retains all the invaluable information, fabulous illustration, and gorgeous styling of the previous editions—presented in Zraly’s inimitable, irreverent style. It’s clearly the wine guide against which all others are judged.

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Mar 03 2009

White Wine Vinegar

Published by under Wine Gourmet

The house of Delouis was born in 1885, with the purchase of a vinegar factory in Limoges, France, and they have produced high quality vinegar products ever since. Based on a tradition of Natural Quality, that is no additives, preservatives or artificial flavors aggregated, Delouis produces some of the finest vinegars out in the market today. This superb vinegar is distilled from the finest white wines of the region, which are then bottled after being aged in casks to produce a high-quality, fresh, and perfumed condiment.

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Mar 02 2009

White Wine Vinegar

Published by under Wine Gourmet

This is White Wine Vinegar in Bottle of Delouis Fils (France).

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Mar 02 2009

More Mountain Spirits: The Continuing Chronicle of Moonshine Life and Corn Whiskey, Wines, Ciders & Beers in America’s Appalachians

Published by under Wine Books

Customer Review: Excellent combination of stories,folklore and great recipes

The very best of mountain foods with excellent bibliography

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Mar 01 2009

White Wine Vinegar

Published by under Wine Gourmet

This is White Wine Vinegar in Bottle of Delouis Fils (France).

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Feb 28 2009

Wine of Violence

Published by under Wine Books

It is late summer in the year 1270 and England is as weary as its aging king, Henry III. Although the Simon de Montfort rebellion is over, the smell of death still hangs like smoke over the land. Even in the small priory of Tyndal on the remote East Anglian coast, the monks and nuns of the Order of Fontevraud long for a return to tranquil routine. Their hopes are dashed, however, when the young and inexperienced Eleanor of Wynethorpe is appointed their new prioress over someone of their own choosing. Nor are Eleanor's own prayers for a peaceful transition answered. Only a day after her arrival, a brutally murdered monk is found in the cloister gardens, and Brother Thomas, a young priest with a troubled past, arrives to bring her a more personal grief. Now she must not only struggle to gain the respect of her terrified and resentful flock but also cope with violence, lust and greed in a place dedicated to love and peace.

Customer Review: Wine of Violence

Wonderful book. If you like medieval mystery you will like Priscilla Royal. She seems to get better with each book.

Customer Review: Not a vintage mystery, for cert

Although Royal's debut novel does not quite deliver, it holds considerable promise for the future.

The circumstances of the murder are intriguing, but the solution is mundane. The ending is flat, but I won't say exactly why, because you don't want spoilers in a review.

The heroine, the young Prioress Eleanor, is interesting and likeable. The way the sleuthing skills are divided between three of the characters is odd, and not altogether satisfactory.

The author uses Modern English, as one would expect, except for the curious use of the word 'cert'. So, when asked if anyone suspected a monk of murder, a character says, "Some did, for cert". It happens a few times, and is quite jarring. Also, the dialogue is often inappropriate for the speaker. A serving girl, talking of a prioress and a brother, says, "Neither seemed comfortable in dealings with the secular world", and so on, totally out of character. More editorial effort is required, and then perhaps Eleanor and company will deliver more satisfying adventures.


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